01 · STRUCTURE
The worldsite engagement is four phases over 18 weeks.
Each phase opens with a working session, closes with a live presentation, and carries
its own revision structure. A client can book one engagement and stop, or commit to
the full sequence at the bundled rate.
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02 · GANTT 18 WEEKS · WEEK-RESOLUTION P1 STRATEGY P2 IDENTITY P3 APPLICATIONS P4 PRODUCTION SOCIAL OVERLAY PHASE SIGN-OFF
| PHASE | WINDOW | DURATION | DEPENDENCY |
| P1 · Strategy | Weeks 1–4 | 4 weeks | Kickoff |
| P2 · Identity | Weeks 3–10 | 8 weeks | P1 sign-off locks identity direction |
| P3 · Applications | Weeks 7–14 | 8 weeks | P2 system components needed by W8 |
| P4 · Production | Weeks 11–18 | 8 weeks | P3 site architecture finalized by W12 |
03 · PLAYBOOK PREP CHECKLISTS · PHASE-LOCAL
Each phase opens with its research done. The list below is what the studio
prepares in advance, so the working sessions run on substance instead of logistics.
Research closes before the first working session.
Research
- Audit of current brand (website, social, product surfaces)
- Existing assets captured
- Competitive landscape scan (3–5 references)
- Adjacent-industry brand references
- Initial impressions and questions logged for kickoff
Kickoff session sets the strategic frame and unblocks identity work.
Kickoff Agenda
- Introductions and decision-making roles
- Brand goals: definition of success
- Target audience deep dive
- Competitive positioning: who the brand is not
- Timeline walkthrough
- Communication norms (Slack, email, feedback turnaround)
- Open questions from client
Deliverables to Prepare
- Positioning audit framework
- Competitive references document (3–5 brands)
- Mood board template (3 directions)
- Visual strategy deck shell
Questions to Ask at Kickoff
- The single feeling the brand should evoke
- The dream customer, and the customer the brand is not for
- Brands the team admires, in or outside the category
- What is working in the current brand; what is broken
- Purpose of the pitch deck (fundraising, partnerships, sales)
- Final approvers and the feedback process
- Hard constraints (existing colors, fonts, equity to preserve)
Identity directions land mid-phase and lock the system before application.
Deliverables to Prepare
- Logo exploration (3+ directions)
- Color palette options (primary, secondary, accents)
- Typography system (headings, body, UI)
- Visual language elements (shapes, patterns, photography style)
- Pitch deck template (structure plus 5–10 key slides)
Assets Needed from Client
- Pitch deck content or outline
- Key statistics and metrics
- Team photography (if relevant)
- Product screenshots
Guidelines, library, and handoff packet close the engagement.
Brand Guidelines
- Logo usage (clear space, minimum size, restrictions)
- Color specs (HEX, RGB, CMYK, Pantone)
- Typography specs (weights, sizes, hierarchy)
- Visual language (photography, icons, patterns)
- Voice and tone, where in scope
Asset Library
- Logo files (SVG, PNG, PDF, EPS)
- Icon set
- Social templates
- Presentation template
- Implementation notes
Handoff Checklist
- All logo formats and colorways
- Color palette with codes
- Font files and licenses
- Brand guidelines PDF
- Pitch deck (PDF and editable)
- Asset library in organized folders
- Figma source files
- README with usage notes
04 · STUDIO PRACTICE · SERVICES
Studio Artifice is a brand identity practice, working from identity through
to IRL. Strategy, the identity system, the site it ships on, and the live
moment run as one engagement rather than four.
Core services
- Brand strategy and identity systems
- Product design: UI/UX, design systems, MVPs
- Campaign and narrative systems
- Worldbuilding and ecosystem design
- Cultural activations and experiential programming
