Let's build your world.

Site specific architecture from the URL to the IRL.

Foundation

Brand spine. Identity locked, no application build.

P1–P2 11 weeks
Worldsite URL

Brand spine plus the full architected surface. The website worldsite.

P1–P3 22 weeks
Worldsite IRL

The live public moment. Event, press, launch video. Assumes brand + site already exist. Separate SOW.

P4 8 weeks
Worldsite URL + IRL

The full bundle. URL worldsite plus the live activation. P4 lands under a separate SOW once date and venue lock.

P1–P4 30 weeks

Phase	Includes	Weeks
P1 Strategy	Positioning, narrative, voice	4
P2 Identity	Marks, type, color, system	7
P3 Application	Build, CMS, QA, deploy, handover. The launch.	11
P4 Activation Separate SOW	Live public moment. Event, press, launch video.	8

Foundation